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TriMark Gill Marketing Blog

Tips to Discover Your Niche

In a society with a growing number of foodservice establishments, identifying a specific niche that sets you apart is essential.

Posted by Melanie Trainor, 7/20/2017

Today’s Diners Seek Experiences, Not Just Food

In today's congested industry, eateries require an element that sets them apart from their competition. The National Restaurant Association predicts that customers are becoming more selective due to an increased knowledge of food, production, sourcing and preparation.

Posted by Melanie Trainor, 7/18/2017

14 Healthy Tips for Going Green

Healthy eating and environmental awareness are on the rise, and restaurants are capitalizing on these popular trends by promoting nourishing and sustainable menu items.

Posted by Melanie Trainor, 7/6/2017

Be Unique. Be Different. Stand Out

Due to the saturation of messaging and offers bombarding us today, creating a restaurant brand that stands out from the crowd can be a tricky proposition. In an environment of dining satiety, an eatery must differentiate its name and reputation in order to grow sales. Tips to Getting Noticed

Posted by Tara Stanton, 6/9/2017

Useful Tips to an Ice Machine Upgrade

Restauranteurs depend on ice in a variety of ways. From keeping drinks cold to preserving food on display, ice is the underestimated proponent to keeping an operation cool.Purchasing a commercial ice machine that best fulfills your restaurant’s needs can ...

Posted 3/30/2017

Install This: These 5 Commercial Kitchen Pieces May Be More Important Than You Think

“The kitchen of any restaurant is where the magic happens,” writes Lorri Mealey on financial advice site TheBalance.com. “Having it organized from opening day, and keeping it stocked, cleaned and well-staffed will help keep your restaurant running smooth ...

Posted 3/24/2017

Restaurants and Social Media Marketing: A Perfect Pairing

Restaurants are increasingly seeing the value of social media marketing, especially when it comes to reinforcing customer awareness and loyalty.A recent survey showed 90 percent of U.S. restaurant executives polled were using social media outreach in thei ...

Posted 3/17/2017

Know Your Customer: How CRM Can Improve Your Restaurant Marketing

If you’re a restaurant owner or manager not yet utilizing a customer relationship management tool, commonly known as CRM, you’re missing out on an efficient way to better understand and interact with your customers in the long term.What can a ...

Posted 3/15/2017

Lights! Camera! Action! Time To Show Off Your Restaurant With Video Promotions

Restaurateurs who have yet to embrace video marketing opportunities may want to get in front of the camera soon. The medium is huge and getting bigger, partly because of the worldwide appreciation for brief, intriguing entertainment view-able by mobil ...

Posted 3/13/2017

Refrigerated Chef Bases Can Handle the Heat in Any Commercial Kitchen

Speed and efficiency – two productivity cornerstones chefs and restaurant owners try to improve upon. When it comes to proficiency and convenience, refrigerated chef bases are becoming the standout stars in commercial kitchens.Why Refrigerated Chef Bases? ...

Posted 3/10/2017

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