Stay Relevant. Be Creative. Market Smart.

Posted by Melanie Trainor Millennials enjoying technology

With today’s creative minds and innovative technologies there are endless ways to promote your restaurant. Some of the most popular being social media and online ads.

Devise a marketing strategy that will drive traffic to your establishment. This doesn’t have to mean spending a large amount of money, simply take advantage of all the free platforms that can benefit your business.

Post Foodie Photos

The uploading food focused pictures is trending. Thousands of profiles are dedicated to showing off images of dishes. Visual content is in high demand, so create an Instagram account, share mouthwatering meals and influence patrons to do the same.

Geographically Targeted Ads

Being able to reach specific areas has become very popular for advertising. Aiming messages towards local diners can ensure that your online marketing efforts influence the right people. This strategy helps eliminate non-relevant clicks and potentially saves money.

Partner Up with Apps

If having your own app is outside your budget, consider joining forces with community apps that will allow customers to check out your menu and enjoy loyalty programs. You can also choose to send push notifications of special offers or events to drive traffic through your door.

Monitor and Manage Reviews

It is critical to monitor online reviews and mentions about your eatery. Encourage guests to express positive feedback and be sure to reply to those who leave negative remarks. Some tools to use are Hootsuite or Agorapulse, these sites automatically monitor your feedback online.

Optimize Social Media

If you’re looking for word to spread fast, social media is a great tool. Utilize Facebook, Twitter, Instagram and even Snapchat to boost your business. When posting captivating content, the buzz will be shared.

While keeping up with a marketing plan will take time and effort, it can be the best way to keep your brand in the minds of consumers in a highly competitive industry.

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