Posted by
Melanie Trainor
Millennials are dining frequently and enjoying every moment! Industry insiders say that 53% of this age group is going out to eat at least once a week. As the largest U.S. demographic, the most essential thing to know is that they are brand loyal. To engage these potential long-term customers, you should know exactly what they’re looking for.
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Convenience is key, which could mean the option of online reservations or ordering
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As a health-conscious generation it’s important to provide fresh and natural ingredients
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Giving back by consuming local produce and using sustainable products
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One size does not fit all. Choice and customization take precedence
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This young market gains most of their insight from internet sources. Utilize digital channels to increase awareness about your establishment
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Posting mouthwatering pictures to share with their followers is common. Put your social media handles on display, along with any hashtags you would like to inspire them to use
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To gain immediate attention, consider offering discounts and special offers because a major attraction is a low price
Attracting Millennials can be tricky, but once hooked, they are ready to be reeled in.